‘I won’t lend it to you, but I’ll hire it to you’. With these now-legendary words, Wally Kennard launched Kennards Hire in 1948. Spanning three generations of family-ownership, this book captures the story of this true-blue Aussie success story, from its humble beginnings to becoming a national brand. With a cheeky, irreverent spirit, this book is best enjoyed with a cold one in hand.