CSL
Book / Films
Rich Past, Healthy Future
A global company that began its life as a government body based in Melbourne 100 years ago, CSL wanted to celebrate its centenary by telling its remarkable story of innovation, evolution and pioneering medical discovery. The aim of the book is to connect staff from around the world to a shared, higher purpose.
Services: Research, interviews, writing, editing, photography curation, design, typesetting, content management, proof reading, book production, film concept and direction.
To fully capture CSL’s global reach we travelled the world to interview the people who made CSL’s story and produced a documentary that was a blend of heartfelt stories, facts and archival footage.
We created a high-end coffee table book showcasing the many amazing archival images collected over 100 years. We selected, captioned and retouched the images, designed then proofed the final product and managed the printing. The books were gifted to 15,000 staff around the world.
Our centenary was an enormous opportunity to communicate our story and connect more closely with staff and stakeholders. But it was also a huge task to manage and we couldn’t have done it by ourselves. The team did an amazing job and helped us to maximise our centenary.’
Sharon McHale, Corporate Communications Manager, CSL
