Qantas is Australia’s iconic, homegrown airline. Qantas is a name that evokes an emotional response for most Australians, so when they turned 100 we wanted to create a nostalgic book to celebrate the company’s storied past.
Services: Research, writing, editing, design, content management, image retouching, proofing and production. Sales and distribution in partnership with Affirm Press.
Qantas gave us unprecedented access to its archives, allowing us to unearth some real treasures. Once the book landed in stores it became a story of sales success.
Amanda Bolger, Head of PR and Publicity, QANTAS