As Australia’s homegrown airline, Qantas and its iconic red kangaroo evoke a sense of home for Aussies wherever they are. So when the company turned 100, they wanted to create a book that was full of nostalgia and history to celebrate the their storied past.
Services: Research, writing, editing, design, content management, image retouching, proofing and production. Sales and distribution in partnership with Affirm Press.
Qantas gave us unprecedented access to its archives, allowing us to unearth some real treasures. Once the book landed in stores it became a story of sales success.
Amanda Bolger, Head of PR and Publicity, QANTAS